Download e-book for kindle: Advertising Confluence: Transitioning Marketing by A. Arora,S. Bacouël-Jentjens

By A. Arora,S. Bacouël-Jentjens

ads Confluence bargains a distinct mix of either conventional and modern social media pondering ads and built-in model promotions during the global. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens assemble articles that examine artistic social ads in US, France, and Tunisia and provide a large spectrum of ads confluence from either the constructed and rising international. members concentrate on either empirical experiences with sensible program in addition to examinations of theoretical and methodological advancements within the box of ads reviews. In all, they study the big variety of worldwide and native ads options, the intensity of built-in advertising and marketing communications, and the way forward for social media advertising.

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Advertising Confluence: Transitioning Marketing Communications into Social Movements (International Marketing and Management Research) by A. Arora,S. Bacouël-Jentjens


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